NPP Loose Guard On Ekumfi juice – Must Read

I just came to the realization that the NPP lost guard on the ‘Made in Ghana’ Ekumfi Pineapple Juice under the ID1F policy during the campaign season.

As part of its campaign strategy, the Party’s flagbearer, President Akufo-Addo, introduced the “Orange challenge” which I don’t know how far it travelled even though taking orange was believed to be affordable compared to the Kalypo challenge 4 Years ago.

However, instead of the Orange challenge, I was expecting a challenge dubbed: ‘Ekujuice challenge’. This, I believe, could have made the Ekunfi Juice brand known to consumers, both loval and international, boost patronage and also make the brand reach wider market, rather than it being centered among the few.

This was the time the NPP could have marketed the Eku-Juice and the essence of 1D1F, big time, unfortunately, it wasn’t selected among the many campaign themes.

Ne korakora ne s3, the Ekumfi Juice has a good brand and tastes good; but, the promotion is very terrible, 3b)n koraa.

NPP ee, 3n3 Pa ho a, Dab3n?