MCEP Media Literacy UniMAC

MCEP Media Literacy UniMAC

Media Capacity Enhancement Programme Opens at UniMAC

Prof. Kwamena Kwansah-Aidoo reads his keynote speech at MCEP’ 23

 Prof. Kwamena Kwansah-Aidoo, Chairman of the Working Committee and Vice Chancellor of the University of Media, Arts, and Communication (UniMAC), welcomed dignitaries and participants to the opening ceremony of the 2023 Media Capacity Enhancement Programme (MCEP).

Expressing his excitement, Prof. Kwansah-Aidoo stated, “It gives me immeasurable pleasure to welcome you all here this morning, in my dual capacity as Vice Chancellor of UniMAC and Chairman of the Working Committee of the Media Capacity Enhancement Programme.”

Reflecting on the program’s history, he acknowledged, “A little over 23 months ago, when we launched the maiden training session under the Media Capacity Enhancement Programme in Kumasi, we all had very high hopes that within two years we would have run several of these training workshops.”

Highlighting the challenges faced, he noted, “That has not happened for a good number of reasons, not least of them being money matters.” However, he emphasized, “That we are here this morning is an indication of the unwavering belief of all concerned in the value of the MCEP and the impact it can have in our media space.”

Addressing the critical role of the media, Prof. Kwansah-Aidoo said, “The field of journalism has never been more vital, and the challenges it faces have never been more complex.” He pointed out concerns about ethical lapses in the Ghanaian media and violations against journalists, stating, “The media must foster an engaged and informed citizenry, encouraging active participation in the democratic process.”

Discussing the evolving media landscape, he highlighted, “With the ever-evolving landscape of technology, the media face unprecedented challenges and opportunities.” Prof. Kwansah-Aidoo stressed the need for media players to be well-equipped to navigate the digital frontier.

Commending the Minister for Information, he expressed gratitude, saying, “I want to express heartfelt gratitude to the Honourable Minister Kojo Oppong Nkrumah, for his leadership in initiating and spearheading the Media Capacity Enhancement Programme.”

In conclusion, Prof. Kwansah-Aidoo encouraged participants, saying, “May this workshop not only equip you with skills and knowledge but also ignite a passion for transformative storytelling.” He envisioned the workshop as “a crucible for change” and thanked all involved in making the MCEP a reality.